Lo'mshane


Brand Identity / 2026

Lomshane is a brand identity for a single-sock brand built around freedom of choice and combination. Instead of fixed pairs, customers create their own box by choosing colors, patterns, sizes, and quantities. I developed the concept, copy direction, logotype, visual system, packaging, website, social content, and campaign assets. The project combines strong brand thinking with AI-based visual development, including image and video generation, motion tests, mockups, copywriting, and website planning.

Tools [Illustrator, Photoshop, Figma, Kling, Veo 3, Runway, Midjerny]
Brand Applications
The identity was applied across packaging, website, social content, tote bags, postcards, and campaign visuals, including a Suzanne Dellal-inspired brand video where the socks were reimagined as dance leg warmers.
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