Brand Identity / 2025
Tools [Illustrator, Photoshop]
Kululu is a brand identity for a local neighborhood bar, based on research into its atmosphere, visual culture, and local character.
The identity draws from Moroccan tile patterns, local bar culture, and values of colorfulness, visual overload, and loyalty to its roots. I designed the logotype, icons, patterns, packaging, posters, coasters, and menu as one lively system — warm, familiar, traditional, and playful.
Brand Applications
The identity was applied across posters, packaging, coasters, beer labels, and a printed menu, creating a flexible system for different touchpoints of the bar.
Brand Story
The brand story was written as part of the identity, giving Kululu a local voice: informal, warm, humorous, and slightly chaotic. The menu became more than a list of drinks — it helped define the character of the place and the people around it.
Visual Language & Logotype
