UX/UI / Event Website & App / 2025
Tools [Figma, Photoshop, After Effects]
IT’S OK is a digital experience for a fictional event designed for angry people — a space where frustration, stress, and emotional overload are not hidden, but turned into a shared social experience.
The project includes a landing page and an event app. The landing page introduces the event, its activities, and its provocative visual world, while the app supports users during the event itself — helping them explore the schedule, check their “anger level”, and choose activities that match their emotional state.
Landing Page
The landing page works as the event invitation, presenting the concept, activities, speakers, and call to action through a bold and confrontational visual system.
The App
The app was designed to guide users during the event. It helps them view the schedule, explore alternative activities, and interact with the event through an “anger level” system that turns emotion into navigation.
Design Language
The design language is based on an immersive dark interface, bold red accents, high contrast typography, and dramatic black-and-white imagery. The goal was to create a visual system that feels expressive, emotional, and intentionally uncomfortable — matching the event’s theme of anger and release.
Credits
UX/UI Design & Visual Language: Amit Shamir
Mentor: Lior Gaz